EA Sports (stylized as
EA SPORTS) is a
brand of
Electronic Arts that creates and develops
sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as
John Madden. It soon grew up to become a sub-label on its own, releasing game series such as
NBA Live,
FIFA,
NHL,
Madden NFL, and
NASCAR. The best selling EA Sports series is
FIFA series with over 100 million units sold.