Electric Forest Festival is a four-day multi-genre event, with a focus on
electronic and
jam band genres, held in
Rothbury, Michigan, at the
Double JJ Resort. The original event was called
Rothbury Festival, debuted in 2008, and focused on jam bands and rock bands. The event was not held in 2010. Electric Forest, which debuted in 2011, is co-produced by
Insomniac Events and Madison House. The 2015 event drew an estimated 45,000 attendees.