General Mills, Inc., is an American
multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in the
Minneapolis suburb of
Golden Valley, Minnesota. The company markets many well-known North American brands, such as
Betty Crocker,
Yoplait,
Colombo,
Totino's,
Pillsbury,
Green Giant,
Old El Paso,
Häagen-Dazs,
Cheerios,
Trix,
Cocoa Puffs, Tub-Cat Fruit Snacks ABC's and
Lucky Charms. Its brand portfolio includes more than 89 other leading U.S.
brands and numerous category leaders around the world.