George Brown Petty IV (April 27, 1894 – July 21, 1975) was an American
pin-up artist. His pin-up art appeared primarily in
Esquire and
Fawcett Publications's True but was also in calendars marketed by
Esquire,
True and
Ridgid Tool Company. Petty's
Esquire gatefolds originated and popularized the magazine device of
centerfold spreads. Reproductions of his work were widely rendered by military artists as
nose art decorating warplanes during the
Second World War, including the
Memphis Belle, known as "Petty Girls".