Gold is a classic comedy channel from the
UKTV network, broadcasting to the United Kingdom and Ireland. It launched on 1 November 1992 as
UK Gold, before, in 2008, it was split into current flagship channel Gold and miscellaneous channel,
Watch, with comedy based programming now airing on Gold, non-crime drama and entertainment programming airing on Watch, and quiz shows and more high-brow comedy airing on
Dave. The channel is currently available as subscription-only on
Sky,
Virgin Media,
TalkTalk TV and
BT TV. It shows
repeats of classic programming from the
BBC and other broadcasters. The channel's main rival is the
ITV plc owned
ITV3, which mainly airs the archive ITV programmes, and has a higher audience share than Gold. Another rival is
More4 which also has a higher audience share than Gold. This is because they are free-to-air channels whereas Gold is a pay TV channel.