Gujarati cinema or
Gujarati film industry, informally referred as
Dhollywood or
Gollywood, is one of the major regional and vernacular film industry of
Cinema of India associated with
Gujarati language. The industry dates back to 7 April 1932, when the first Gujarati film
Narsinh Mehta was released. After flourishing through the 1960s to 1980s, the industry saw a decline. The industry is revived in recent times. The film industry has produced more than one thousand films since its inception. In 2005, the
Government of Gujarat announced 100 ntertainment
tax exemption for Gujarati films.