INDEX

INDEX, an acronym for Information through Disguised Experimentation is an annual market research fair conducted by the students of IIM-Lucknow. Students create games and various other simulated environments, to capture consumers’ subconscious thoughts. This innovative method of market research removes the sensitization effect that might bias peoples answers to questions. This ensures that the most truthful answers are captured to research questions. The games are designed in such a way that the observers can elicit all the required information just by observing and noting down the behaviour and the responses of the participants.

An index is an indirect shortcut derived from and pointing into a greater volume of values, data, information or knowledge. Index may refer to:

• Index Corporation, a Japanese video game developer
• INDEX, a market research fair in Lucknow, India
• Index fund, a collective investment scheme
• Stock market index, a statistical average of prices of selected securities

INDEX: Design to Improve Life is a Danish nonprofit organisation which works towards promoting designs aimed at the improvement of human lives worldwide, both in developed and developing countries. The organization is behind the biennial INDEX: Award, the world's biggest design award.

MC2 France is a French software company that develops and publishes video games focusing on adventure games. It was formed in 2003 when Emmanuel Olivier merged Microïds and Wanadoo Edition. In late 2009 all of the licences associated with the company were purchased by Anuman Interactive, and currently the Microïds brand is used.