John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch
Wired in the 1990s and launched
The Industry Standard during the
dot-com boom. In 2005, he founded the online advertising network
Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to
LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to
sovrn Holdings.