Korean hip hop is
music associated with
South Korea's
hip-hop culture, and often that of the
Korean diaspora (locally commonly known plainly as
hiphop and internationally as , and ). The movement has had mainstream growth since the early-1990s and has been gaining international attention, with Koreans winning global championships since the early-2000s. The hip-hop cultural phenomenon has particularly flourished in
Seoul,
Busan and
Daegu. Aside from mainstream
K-pop infused hip-hop, there is also an underground scene that has developed throughout South Korea. The culture is also supported by
webzines, including HiphopPlaya Magazine ().