Mark Leiter (US Businessman)

Mark Leiter is Chief Strategy Officer at Nielsen and Chairman of the Board of Directors of The Demand Institute. Prior to his current role, he served as Nielsen's Global President of Practices and Consulting Services while concurrently serving as Chief Executive Officer of The Cambridge Group, a Nielsen division specializing in growth strategy consulting. Earlier in his career, he was with McKinsey & Company where he was a founder of McKinsey's business-to-business marketing and branding practices, and author of several McKinsey Quarterly articles. In addition to serving as chairman of The Demand Institute, he is a member of The Global Counsellors and the Global Advisory Board of The Conference Board and serves on a Board of Overseers for Bard College. He serves as a Partner of Pereg Ventures, a venture capital firm based in NYC.