Mark Taylor (record producer)

Mark Taylor is a Grammy Award winning British record producer and songwriter. He has worked with artists such as Tina Turner,  Lady Gaga, Nelly Furtado, Lionel Richie, Hall & Oates, Cher, Rod Stewart, David Bowie,  Daniel Bedingfield, Michael Jackson, Enrique Iglesias, Britney Spears, Diana Ross, James Morrison, Kylie Minogue, Jennifer Lopez. Having sold over 50 million records, he is perhaps most notable for his work on the 1998 Cher album, Believe, which went on to sell over 12 million copies worldwide; in particular the song Believe regarded as the first record to use Auto tune as a vocal effect, now often referred to as the Cher effect.