Max Martin

Martin Karl Sandberg (born February 26, 1971), known professionally as Max Martin, is a Swedish music producer and songwriter. He rose to prominence in the mid-1990s after making a string of major hits for artists such as the Backstreet Boys, Britney Spears and NSYNC. Some of his earlier hits include "I Want It That Way" (1999), "...Baby One More Time" (1999) and "It's My Life" (2000).