Mayfair (magazine)

Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as Playboy and Penthouse, which had recently launched in the UK. For many years it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine and is thus available in newsagents, although some larger retailers require a modesty bag to hide the cover.