Michelin ( or ; ; full name: ) is a
tire manufacturer based in
Clermont-Ferrand in the
Auvergne région of France. It is one of the three largest tire manufacturers in the world along with
Bridgestone and
Goodyear. In addition to the Michelin brand, it also owns the
BFGoodrich, Kleber,
Tigar, Riken, Kormoran and
Uniroyal (in North America) tire brands. Michelin is also notable for its Red and Green
travel guides, its roadmaps, the
Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot
Bibendum, colloquially known as the Michelin Man.