MyFord Touch (branded as
MyLincoln Touch on Ford's
Lincoln brand products.) is an in-car
communications and
entertainment system developed by the
Ford Motor Company, based on
Microsoft technologies. The technology was factory installed with Ford product offerings and was based on the
Microsoft Auto 4.0 software platform. It was regarded as the next-generation of
Ford Sync. Announced in January 2010, at the
Consumer Electronics Show (CES), the technology launched with the 2011
Ford Edge. Reviews of MyFord Touch were overwhelmingly negative. A USB drive, self-installed software
upgrade became available in March, 2012; this update was mailed out free-of-charge to all Ford customers, and Ford also offered free installation of the update by any Ford dealer. The update did not address continuing problems with light-touch capacitor switches (on cars so equipped) that control many functions. Several updates have since been released which allowed for more natural speech recognition, simpler
Bluetooth pairing, and refinement of the on-screen interface and menus.