Pinkwashing (LGBT)

Pinkwashing is a portmanteau compound word of the words pink and whitewashing. In the context of LGBT rights, it is used to describe a variety of marketing and political strategies aimed at promoting a product or an entity through an appeal to queer-friendliness, primarily by political or social activists. The phrase was originally coined by Breast Cancer Action to identify companies that claimed to support people with breast cancer while actually profiting from their illness.