Playboy Enterprises, Inc. is an American privately held global media and lifestyle company headquartered in
Beverly Hills, California. It was founded by
Hugh Marston Hefner to initially manage the
Playboy magazine empire. The company is structured with two primary business segments: Media (which manages content for print, digital, social, mobile, TV and radio platforms) and Licensing (which licenses the Playboy name, Rabbit Head design and other trademarks, logos and images for use in connection with consumer goods, venues and events). The company also owns and operates the iconic
Playboy Mansion property in
Los Angeles,
California. Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of content, products and high-profile events that embodies both “eroticism and fine art.” The Playboy
rabbit logo is one of the most widely recognized and popular brands in the world.