Postcard Records is a
Glasgow-based
independent record label founded by Alan Horne in 1979, as a vehicle for
Orange Juice and
Josef K releases. The label's motto was "The Sound of Young Scotland", a parody/tribute to the
Motown motto; its logo featured a cartoon cat beating a drum. Although short-lived, Postcard was to prove a key influence on the
C81 and the later
C86 indie-pop movements, although possibly more associated with
sophisti-pop at the time.