Power Matters Alliance (PMA) is a global, not-for-profit, industry organization whose mission is to advance a suite of standards and protocols for
wireless power transfer. Founded by Procter & Gamble and Powermat Technologies in March 2012, PMA is networking technology companies in order to guarantee consumers interoperable devices which employ wireless power technology. Marked by the electron “P”, PMA
interface standard describes analog power transfer (inductive and resonant), digital transceiver communication, cloud based power management, and environmental sustainability. The PMA board of directors includes representatives from
AT&T,
Duracell,
Starbucks,
Powermat Technologies,
Flextronics,
Federal Communications Commission (FCC), and
Energy Star. The membership of the PMA is made up of companies across the mobile device ecosystem, including handset providers, service providers, chipset suppliers, manufacturers, test labs and public establishments.