Publishers Marketing Association

The Independent Book Publishers Association, formerly Publishers Association of Southern California (PASCAL) and Publishers Marketing Association (PMA), is a not-for-profit membership organization serving the independent publishing community through advocacy and education. With nearly 3,000 members, IBPA is the largest publishing trade association in the United States. IBPA programs and publications include the Benjamin Franklin Awards, Publishing University, and the monthly Independent Magazine. IBPA was founded in 1983 by Jan Nathan as the Publishers Association of Southern California (PASCAL).