RSA Insurance Group plc (
trading as RSA, formerly
Royal and Sun Alliance) is a British
multinational general insurance company headquartered in
London,
United Kingdom. RSA has major operations in the UK & Ireland, Scandinavia and Canada and provides insurance products and services in more than 140 countries through a network of local partners. It has 17 million customers. RSA was formed by the merger of Sun Alliance and Royal Insurance in 1996.