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Rollup (also "Roll-up" or "Roll up") is a technique used by investors (commonly
private equity firms) where multiple small companies in the same market are acquired and merged. The principal aim of a rollup is to reduce costs through
economies of scale. It also has the effect of increasing the
valuation multiples the business can command as it acquires greater scale. Rollups may also have the effect of rationalizing competition in crowded and fragmented markets, where there are often many small participants but room for only a few to succeed.
