Veronica Mars is an American
teen noir drama television series created by screenwriter
Rob Thomas. The series is set in the fictional town of Neptune, California, and stars
Kristen Bell as the eponymous character. The series premiered on September 22, 2004, during television network
UPN's final two years, and ended on May 22, 2007, after a season on UPN's successor,
The CW, airing for three seasons total.
Veronica Mars was produced by
Warner Bros. Television, Silver Pictures Television, Stu Segall Productions, and Rob Thomas Productions.
Joel Silver and Rob Thomas were executive producers for the entire run of the series, while
Diane Ruggiero was promoted in the third season.