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William C. Durant
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William C. Durant
William Crapo
"
Billy
"
Durant
(December 8, 1861 – March 18, 1947) was a leading pioneer of the
United States
automobile
industry, who created the system of multi-brand holding companies with different lines of cars; and the co-founder of
General Motors
with
Frederic L. Smith
, and of
Chevrolet
with
Louis Chevrolet
. He also founded
Frigidaire
.
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