Zuffa, LLC is an American sports promotion company specializing in
mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by
Station Casinos executives
Frank Fertitta III and
Lorenzo Fertitta to be the parent entity of the
Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. Lorenzo Fertitta is the company’s CEO and chairman while
Dana White runs the day-to-day operations. Zuffa is co-owned by Fertitta brothers (40.5 ach), Dana White (9%) and Flash Entertainment (10%).