Après-ski refers to any form of entertainment,
nightlife or social events that occur specifically at
ski resorts. These add to the enjoyment of resort-goers and provide something to do besides
skiing and
snowboarding. The culture originated in the
Alps, where it is most popular and where skiers often stop at bars on their last run of the day while still wearing all their ski gear. People that browse ski resort & hotel websites will commonly seek mention of the quality of après-ski in the area, and such information is often found. It is therefore seen as an important factor for skiers to consider before booking a holiday. The concept is similar to the
nineteenth hole in golf.