awkwardness

Embarrassment is an emotional state of intense discomfort with oneself, experienced when having a socially unacceptable act or condition witnessed by or revealed to others. Usually some amount of loss of honor or dignity is involved, but how much and the type depends on the embarrassing situation. It is similar to shame, except that shame may be experienced for an act known only to oneself. Also, embarrassment usually carries the connotation of being caused by an act that is merely socially unacceptable, rather than morally wrong.