A
business case captures the reasoning for initiating a
project or task. It is often presented in a well-structured written document, but may also sometimes come in the form of a short verbal argument or
presentation. The
logic of the business case is that, whenever
resources such as money or effort are consumed, they should be in support of a specific business need. An example could be that a
software upgrade might improve system performance, but the "business case" is that better performance would improve
customer satisfaction, require less task processing time, or reduce system maintenance costs. A compelling business case adequately captures both the quantifiable and non-quantifiable characteristics of a proposed project. Business case depends on business attitude and business volume.