Home shopping is the electronic retailing and home
shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Liquidation Channel,
HSN,
QVC,
eBay,
ShopHQ,
Buy.com,
Naaptol,
Kaymu Pakistan and
Amazon.com, as well as traditional
mail order and
brick and mortar retailers as
Hammacher Schlemmer and
Sears, Roebuck and Co. Home shopping allows
consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar
stores and
shopping malls.