A
mascot is any person, animal, or object thought to bring
luck, or anything used to represent a group with a common public identity, such as a
school,
professional sports team,
society,
military unit, or
brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the
rabbit used in
advertising and
marketing for the
General Mills brand of
breakfast cereal,
Trix.