In
broadcasting,
over-the-top content (
OTT) refers to delivery of audio, video, and other media over the
Internet without the involvement of a
multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the
Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an
Internet service provider (ISP), such as
pay television video on demand or an
IPTV video service, like
AT&T U-Verse. OTT in particular refers to content that arrives from a third party – such as
Hulu,
Netflix, [https://uk.chili.tv/ CHILI.tv],
Sling TV, or
WhereverTV, and is delivered to an end-user device, leaving the ISP only the role of transporting IP packets.