A
pundit (sometimes also called a
talking head) is a person who offers to
mass media their opinion or commentary on a particular subject area (most typically
political analysis, the
social sciences,
technology or
sport) on which they are
knowledgeable (or can at least appear to be knowledgeable), or considered a in said area. The term has been increasingly applied to popular media personalities. In certain cases, it may be used in a
derogatory manner as well, as the political equivalent of
ideologue.