Preference utilitarianism is a form of
utilitarianism in
contemporary philosophy. Unlike classical utilitarianism, in which right actions are defined as those that maximize pleasure and minimize pain, preference utilitarianism entails promoting actions that fulfill the interests (preferences) of those beings involved. The beings may be
rational, that is to say, their interests may be carefully selected based on future projections, but this is not compulsory; here "beings" extends to all sentient beings, even those living solely in the present (that is, those without the intellectual capacity to contemplate long-term needs or consequences). Since what is good and right depends solely on individual preferences, there can be nothing that is in itself good or bad: for preference utilitarians, the source of both
morality and
ethics in general is subjective preference. Preference utilitarianism therefore can be distinguished by its acknowledgement that every person's experience of satisfaction is unique.