A
production logo,
vanity card,
vanity plate, or
vanity logo is a
logo used by
movie studios and
television production companies to
brand what they produce. Production logos are usually seen at the beginning of a theatrical movie or video game (an "
opening logo"), or at the end of a
television program or
TV movie (a "
closing logo"). Many production logos have become famous over the years, such as the
20th Century Fox's
monument and searchlights,
Paramount Pictures's mountain,
Universal Studio's spinning globe,
Columbia Pictures's
personification of Columbia,
MGM's
Leo the Lion, and
Walt Disney Pictures' fantasy castle. Unlike logos for most other media, production logos can take advantage of
motion and
synchronized sound, and almost always do.