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Additional
target marketing
English Wikipedia - The Free Encyclopedia
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Target market
A
target market
is a group of customers a
business
has decided to aim its
marketing
efforts and ultimately its
merchandise
towards. A well-defined target market is the first element of a
marketing strategy
.
Product
,
price
,
promotion
, and
place
are the four elements of a
marketing mix
strategy that determine the success of a product or service in the
marketplace
.
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